If you are looking for lenders or investors, it is to your advantage to understand the elements that they would most want to see in a well-written business plan and presentation report. Investors (or Venture Capitalists) will become equity partners in your company.

When present a Report don’t pray that “THEY WILL NOT SEE …” . 

please please

The investors will need to justify to themselves that the money they will invest in your company will essentially result in the desired return on their investment.

Note: Remember that investors and bankers are people, too

Just as you will have to present your business plan to them, they will have to present your plan to their loan committee or syndicate of investors.

I can help you increase your chances of success with lenders and investors by preparing a business plan and presentation report addressing the following topics:


  1. Executive Summary:

o    Activities and products, history, market, target (who and where), competitors, and amount of funding required

– 7 numbers are important – the budget( set-up costs, start-up costs, roll-up costs, investment in first 3 years), gross profit per unit and GP, exit plan value in 3-5 years!

  1. Vision and Mission:

o    Present Situation

o    Management: management team – existing and the need one

o    Products and services – list them starting from the best one

o    Market environment: brief description of the market

o    Pricing and profitability – where we are, where our competitors are, where we need to be

o    Customers : target market – geographic area definition, direct to store, on-line orders, developments

o    Distribution : direct sales/export, local retailers/distributors or licensees, on-line

o    Financial status : how much capital is need it, how much has been raised to date, how much they have to put

o    Statements: up to date, clear , clean, certify

o    Vision statement: the dream, the way, the run

o    Mission statement: what we will become ofter this investment

  1. Company Overview:

o    Legal Business Description: full company papers

o    Company name: if necessary or mandate to change it

o    Legal form of business: now and in the future

o    Business location: now and in the future

o    Pricing and profitability: in the past and a comparision with the achieved program

o    Government regulations: now, predicted, lobbying to be develop

o    Management: now and after

o    Management team and subsidiaries: a list with potentials , needs and developments

o    Responsibilities: the thinkers, the buiders, the improvers, the producers

o    Product Strategy: the old list, the new ones

o    Current product: top of the line and the rest

o    Return on investment: now and predicted

o    Useful features/benefits: new times , new challenges

  1. Market Analysis:

o    Market definition : industry analysis

o    Market segment : strengths, weaknesses, opportunities, unexploited opportunities and threats

o    Competition: if any , potential developments in the future

o    Observations and conclusions: short and motivational

o    Industry growth: normal, with us, with investments

o    Environment risk : economic and natural

  1. Marketing Plan:

o    Size of the industry markets: now and predicted

o    Industry trends: new technologies, new products, new players

o    Geographic location: factory, offices, stores

o    Sales and profit potential by client, country, continent: in the main elements

o    Customer profile: now and after

o    Customer needs : research, training , promoting new technologies, facilities, problems with competitors’ products

o    Product benefits: discounts, financing, social programs…

o    Target market: main three

o    Sales strategy: main markets and channels

o    Advertising: type, volume, development- direct, smart technologies, on-line…

o    Media objectives and strategy (TV, Radio, Newspapers, Magazines, etc.)

  1. Financial Plan:

o    Income statement – IMPORTANT

o    Balance sheet: need to be determined after the full plan id accepted

o    Cash flow – is the one in what the investors are interested!

o    Ratios: liquidity, operating, solvency, etc…

o    Five-year forecast: income statement, balance sheet, cash flows

o    Complete and detailed financial analysis: when the requirements are asking for

o    Thorough risk analysis: There is not only black or white .. but a whole shades of grey and colors.


This is a very extensive materials. First of all this will give you an idea of your business as it is !

To move forward is to “clean up your closet first” and than invite us in “your room”.

We are here to help you through this process.


Florin Suciu